Texas State University
Texas State University partnered with Texas Monthly Studio to give a voice to their Texas-sized research to reach affluent Texans with the publication’s native audience. The partnership promoted Texas State’s “Big Ideas” which spanned multiple platforms including print (magazine), digital articles, digital display ads, social media, and explainer-style videos. Texas Monthly Studio created high-level storytelling to gain traction for Texas States’ development and fundraising initiatives.
Award
2022 Anthem Award: Gold for Education, Art, & Culture Partnership or Collaboration
My Role
Design Lead
Scope and Deliverables
Magazine Print Advertorial / Social Media & Digital Promotion / Video Storyboard, Animations, Editing / Supporting Web Infographics
Software Used
Adobe INDD, AI, PSD / Wordpress for Supporting Web Infographics
Campaign Results
12.7M Print Impressions • 2.5M Digital Impressions • 3.2% Engagement Rate
Animated Explainer Video
I was charged with creating this video that highlights the work and research conducted at Texas State University; the big ideas that move Texas Forward. For this video I storyboarded concepts to go along with the written script, designed and animated all the supporting elements and scenes, including kinetic type.
After Effects, Photoshop, Illustrator